How much are GDPR fines?

There are two tiers of fine under the EU-GDPR & UK-GDPR. The tiers are based on the type of violation and the type of data processing concerned.  Most organisations fall within the lower-level tier. UK-GDPR Fines Lower-tier violations can lead to a fine of up to £8.7 million or 2% of the organisation’s worldwide annual … Read more

Can an individual get a GDPR fine?

Worried about being personally liable for 20 million euro fine?  (errr, do you guys take card?) We’ve got good news, it’s highly unlikely, unless your side hustle is a one-employee Facebook clone. But it’s not totally straightforward.  It is quite easy to find yourself liable for some smaller fines. So in this article we’ll explore … Read more

What do Apple’s new privacy changes mean for marketers and advertisers?

Tech company Apple has made a significant privacy update. Following the release of the latest software update, iOS 14.5, there are new features. These updates indicate the Apple is shifting to protect the privacy of their users and how advertising identifiers are being tracked. For marketers, advertisers, and developers, there will be changes to how … Read more

How do I delete customer data?

You’ve set up all your data and privacy policies, but actually putting them into practice is a different story. Managing customer data or a customer profile doesn’t have to be hard, there are simple ways to handle GDPR customer removal requests. Here I’ll outline what to do in two sections: before and after a customer … Read more

GDPR & Recaptcha: How to stay compliant with GDPR

ReCaptcha I am not a robot pattern

Google Recaptcha is a great tool for preventing spam and abuse of your website. It’s easy to integrate, effective and free. What’s not to like? Well, while this tool is great for preventing spam, it can create another set of problems for you in terms of GDPR compliance.  In this article we will explore how … Read more

GDPR & Google Analytics 4: What you need to know

Google Analytics on a Laptop

Thinking of switching to the new Google Analytics 4? Stay GDPR compliant by reading our short guide where we’ll outline the areas you should pay the most attention to when making the switch. Switching to Google Analytics 4 gives marketers & site managers a wide range benefits: Machine learning: access to automatic insights and improved … Read more

ICO fines protein e-commerce company Muscle Foods Limited for sending millions of marketing messages without valid consent

Salmon and High Protein Foods on a Table

Over seven months, the ICO estimates that protein retailing e-commerce company Muscle Food sent 135,651,627 marketing emails and 6,354,426 marketing SMS messages without valid consent. The ICO have issued Muscle Foods Limited, trading as Muscle Food, a monetary penalty notice and enforcement notice imposing a fine of £50,000 for sending approximately 135,651,627 marketing emails and … Read more