Training, advice and tools that make complying with data privacy laws like GDPR, PECR & CCPA easy
For brands that care about their
customer’s, supplier’s & employee’s privacy
As seen in
By 2023, 65% of the world’s population will have its personal data covered under modern privacy regulations. Is your business ready?
Get compliant fast. Work directly with a data privacy law expert. Ask questions whenever you like, never face a data privacy roadblock again.
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Get every team on the same page with interactive online training. Get access to frequent updates, so the next time the law changes you’re already one step ahead.
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Get email alerts about Measured Collective and data privacy law changes that will help you make your business more compliant.
Why does compliance matter?
It’s what customers are asking for.
Privacy Actives are a growing consumer segment, making up a third of respondents in a recent Cisco survey. The group represents consumers who are willing to act and have already done so by switching companies or providers over their data or data-sharing policies. This segment is getting too large to be ignored.
It’s a legal requirement.
Only 10% of the world’s population is covered by modern data privacy regulation. By 2023 this will be 65%. The penalties for non-compliance are serious. Under Art. 83(5) of GDPR, a fine can be issued of up to 20 million euros or up to 4% of total global turnover whichever is higher.
It’s the right (ethical) thing to do.
Left unchecked, the exploitation of personal data can lead to terrible things. By normalising this behaviour, we become part of the problem. We end up contributing to the mechanisms that threaten the stability of our society. We all have an ethical duty to do what’s right.
The numbers we’re tracking
What people ask us
Does complying with data privacy laws mean getting rid of customer data?
Not exactly. It’s possible to respect customer’s privacy, whilst also employing a data-driven marketing strategy. Customers, just want to trust you with the information they share. A third of consumers have switched away from companies and providers that over their data privacy practices.
We experience these poor practices too often. It’s become normalised, with websites following us with tracking we didn’t opt in to. With newsletters we can’t remember signing up for. And with newspaper headlines about scandals like Cambridge Analytica and data-leaks from big name brands.
It’s frustrating and builds distrust.
Data is essential for building strong relationships with current and future customers. To make this sustainable, the focus needs to be on using it the right way.
Isn’t data privacy the responsibility of lawyers?
No. If you process data, it’s your legal responsibility. The stakes are high for your brand with fines under GDPR of up to 20 million euros or up to 4% of global turnover. It’s also your reputation on the line if a breach occurs on one of your campaigns.
Take a GDPR compliance test.
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