GDPR & Google Analytics 4: What you need to know

Google Analytics on a Laptop

Thinking of switching to the new Google Analytics 4? Stay GDPR compliant by reading our short guide where we’ll outline the areas you should pay the most attention to when making the switch. Switching to Google Analytics 4 gives marketers & site managers a wide range benefits: Machine learning: access to automatic insights and improved … Read more

ICO fines protein e-commerce company Muscle Foods Limited for sending millions of marketing messages without valid consent

Salmon and High Protein Foods on a Table

Over seven months, the ICO estimates that protein retailing e-commerce company Muscle Food sent 135,651,627 marketing emails and 6,354,426 marketing SMS messages without valid consent. The ICO have issued Muscle Foods Limited, trading as Muscle Food, a monetary penalty notice and enforcement notice imposing a fine of £50,000 for sending approximately 135,651,627 marketing emails and … Read more

ICO fines “Digital Growth Experts Ltd” £60,000 for sending thousands of nuisance marketing texts during coronavirus pandemic

Handgel Applied to Woman's Hand

The ICO have recently fined “Digital Growth Experts Ltd”, formerly “Motorhome Brokers Ltd” for sending thousands of marketing text messages without consent.  This brazen breach of PECR occured between 29 February and 30 April 2020. Reportedly, 16,190 messages were received, promoting a hand sanitising gel. During their investigation the ICO found that Digital Growth Experts … Read more

Why your cookie banner is probably breaking the law and what you should do about it

Is your cookie banner breaking the law? Probably. Most website owners will remember the rush many years ago, to comply with the “EU Cookie Law”. The original 2011 directive made cookie notices a part of internet life. But it didn’t really do much for people’s privacy. Compliance was at best — patchy. Some of us … Read more