The ICO have fined Royal Mail £20,000 for their recent email marketing gaffe, which led to over 213,000 customers who had not consented to marketing communications – receiving promotional emails for their commemorative ‘War of the Roses’ collectable stamp set. Unusually this case did not begin with a series of complaints to the ICO from … Read more
The ICO’s recent enforcement action against Virgin Media shows us that some marketers are still failing to understand the ICO’s guidance on PECR. In this article we’ll look at the case, examine what went wrong and provide some simple solutions that can help you reduce your risk of making the same mistakes. On the 6th … Read more
Their aim is to improve alignment with the ePrivacy Directive (UK – PECR) and GDPR. Facebook announced via their newsroom on Thursday (23rd September 2021) that they will be changing their cookie consent controls within the European region for Facebook and Instagram users. The goal is to give users “a more granular level of control” … Read more
A new contender for the most ironic PECR fine yet has entered the ring: The Information Commissioner’s Office (ICO), in the United Kingdom, has fined Yes Consumer Solutions Limited (YCSL) £170,000 for making 188,493 unsolicited direct marketing calls to customers registered with the Telephone Preference Service (TPS). The fine follows an assessment under the Privacy … Read more
Thinking of switching to the new Google Analytics 4? Stay GDPR compliant by reading our short guide where we’ll outline the areas you should pay the most attention to when making the switch. Switching to Google Analytics 4 gives marketers & site managers a wide range benefits: Machine learning: access to automatic insights and improved … Read more
Over seven months, the ICO estimates that protein retailing e-commerce company Muscle Food sent 135,651,627 marketing emails and 6,354,426 marketing SMS messages without valid consent. The ICO have issued Muscle Foods Limited, trading as Muscle Food, a monetary penalty notice and enforcement notice imposing a fine of £50,000 for sending approximately 135,651,627 marketing emails and … Read more
The ICO have recently fined “Digital Growth Experts Ltd”, formerly “Motorhome Brokers Ltd” for sending thousands of marketing text messages without consent. This brazen breach of PECR occured between 29 February and 30 April 2020. Reportedly, 16,190 messages were received, promoting a hand sanitising gel. During their investigation the ICO found that Digital Growth Experts … Read more
Is your cookie banner breaking the law? Probably. Most website owners will remember the rush many years ago, to comply with the “EU Cookie Law”. The original 2011 directive made cookie notices a part of internet life. But it didn’t really do much for people’s privacy. Compliance was at best — patchy. Some of us … Read more
