PECR for Marketers Online Course
Specialist
Learn how to comply with PECR (Privacy and Electronic Communications Regulations) and the incoming ePrivacy regulation.
This PECR training is recommended for those working in marketing, advertising, sales or website maintenance.
The content is relevant to any company marketing to UK-based customers, or making a website/app available to UK-based visitors.
- 100% online
- 1.5-2.5 hours
- PECR (🇬🇧) + ePrivacy (🇪🇺)
- Certificate
WHAT THEY SAY
“Clear and well explained”
⭐⭐⭐⭐⭐
M Lewis
Director, Clarity in Marketing
Why learn about PECR and ePrivacy?
Course features
Engaging
Nobody wants to be lectured to. Learners get the knowledge they need through concise and engaging videos. Then, they apply what they’ve learnt through situational questions.
Ticks every box
Aligns with the ICO’s accountability guidelines for data privacy training.
Kept up to date
How PECR is applied can change overnight. Our team regularly reviews the latest developments in data privacy law. We build this knowledge into regular course updates and email alerts so you can keep ahead.
Comprehensive
This course won’t leave any knowledge gaps. It gives staff exactly what they need to know and makes sure they can understand how it is applied in practice.
Learning with us
Regulations covered
PECR
Privacy and Electronic Communications Regulations 2019
Applies in: UK 🇬🇧
Current UK regulation that provides rules on direct marketing and the use of tracking technologies like cookies. This course will focus on the most recent version of PECR.
ePrivacy
Privacy and Electronic Communications Directive 2002/58/EC
Applies in: EEA 🇪🇺
EU directive that provides rules on direct marketing and the use of tracking technologies like cookies. This course will cover what we can expect from the incoming update to ePrivacy based on current drafts.
Course information
What you’ll learn
- Where PECR applies and how it fits into the wider data law landscape in the UK and EEA.
- The rules PECR applies to direct marketing – b2b and b2c.
- Phone, email & SMS.
- How PECR affects the use of cookies and other tracking technologies.
- How to prepare PECR compliant marketing lists and CRM records.
- How courts and regulators like the ICO enforce and handle breaches of PECR.
- How to apply PECR in your day-to-day marketing or sales tasks.
This course is recommended for
All staff working in marketing, advertising, sales or website maintenance.
Prerequisites
There are no prerequisites for this PECR training. A basic understanding of GDPR will help but is not required as detailed explanations of key concepts will be provided.
What do I need for this course?
This course is 100% online and delivered through our online learning platform. You will need a computer and a stable internet connection to access the video lessons and interactive assessments. Organisations can also access this content via their own LMS on request (different pricing and licensing terms will apply).
Course content
Section 1: What is PECR?
What you’ll learn
This online course kicks off with the basics to help you build up a background on PECR and how it relates to GDPR.
Then we’ll dive into where PECR came from, some of the key concepts you need to know to make sense of the rules and how PECR applies across the UK & EEA.
Lessons
- Introduction
- What is PECR?
- Pop quiz 1
- Key concepts & definitions
- Legal jurisdiction
- Penalties & enforcement
- Pop quiz 2
- PECR for EEA citizens
- End of Section 1 quiz
Section 2: PECR In-depth
What you’ll learn
In this section we’ll go through the PECR rules on direct marketing, marketing lists, and cookies in-depth.
By the end of this section you’ll be equipped with the essential PECR knowledge required to fulfil your role.
Lessons
- Introduction to PECR and marketing
- Direct marketing
- Introduction to direct marketing
- Calls for marketing
- Pop quiz 3
- Texts and emails for marketing
- Mail for marketing
- Fax for marketing
- Bought or “third party” marketing lists
- Pop quiz 4
- Cookies & similar tracking technology
- Case study
- AMEX: PECR email campaign breach
- End of Section 2 quiz
Section 3: PECR in-practice for marketers
What you’ll learn
In this section you’ll learn how to apply the PECR rules in your day-to-day work through our practical lessons packed with examples.
For example you’ll learn how to apply PECR when sending direct marketing campaigns by email, text and phone, and how to setup cookies and other tracking technologies, like Facebook Pixel in a PECR compliant manner on your website.
Lessons
- Introduction to PECR for marketers B2B & B2C
- In practice: Direct marketing
- Consent
- SMS
- Telephone
- Direct mail & fax
- Direct marketing summary
- Soft opt-in
- Opt-out
- In practice: cookies & tracking technologies
- Introduction to cookies
- Running a PECR audit on your use of cookies
- Cookie audit template
- Applying PECR to website or apps
- Cookie consent mechanism
- Cookie policy
- Applying PECR to future technologies (Optional)
- In-practice: Marketing lists (Optional)
- In-practice: CRM
- Applying PECR to your CRM
- Communicating to customers about PECR
- End of Section 3 quiz
Section 4: ePrivacy (optional)
What you’ll learn
In this section you’ll learn what we know so far about the incoming ePrivacy regulation. You’ll get a feel for what changes may be required to your marketing practices if you are marketing to customers within the EEA. You’ll also learn where to look to keep yourself up to date.
Lessons
- ePrivacy: What’s coming next and what action to take
How it works
Step 1
Buy course seats
Purchase online using your credit or debit card. Or contact us directly to pay by bank transfer. Our onboarding team will be in touch to help you invite staff members to take up their seats. They’ll receive an invite to join our learning platform by email.
Step 2
Start learning
Each team member will have access to the learning materials, interactive assessments and quizzes. On completion of the course team members will be issued with a certificate.
Step 3
Keep ahead
You’ll receive periodic updates by email covering changes to PECR, enforcement cases and what they mean for your compliance efforts. We’ll also let you know how we’ve used this information to update the course, trainees can review any updated lesson materials on the learning platform.
What’s included
Training
- Distraction-free online learning platform
- Mini quizzes, template downloads & end of course assessment
Updates
- Access to all course material updates and enhancements for the length of your access period
- Alerts about how changes to PECR may impact your organisation for the length of your access period
Certification
- Certificate on completion 🎉
How much does PECR non-compliance cost?
Non-compliance with communications laws like PECR can be costly. Under PECR, a fine can be issued of up to £500,000 for non-compliance. It is expected that this will soon be raised to £17.5million or 4% of worldwide annual turnover under the UK government’s latest proposals to bring PECR fines in line with the UK GDPR.
Most fines fall down to human error. Often a result of a misunderstanding or simply forgetting how the rules work. Effective training can greatly reduce this risk.
Key outcomes
Using cookies and tracking technologies like Google Analytics on your website
Collecting new contacts for your email mailing list
Sending direct marketing communications to b2c contacts
Sending direct marketing communications to b2b contacts
Starting and managing sales campaigns by phone
Managing opt-out/opt-in for your CRM contacts
Applying soft-opt in to grow your list without the need for GDPR level consent
Purchasing and using third party marketing lists
FAQs
Yes, on completion of the course you will be issued with a digital certificate. It will be issued by our team shortly after completion of Sections 1-3 of the course including the end of course quiz. You can add this to your LinkedIn profile.
Yes, simply state a team name, for example “ABC Marketing Team”, then select the number of seats required. Next indicate whether you will be taking a seat yourself, or simply will be the administration contact for the purchase. Once you have completed payment you will be prompted to invite your team to join the course. They will then receive emails with their own access details.
Yes, you can cancel your order for a full refund within 14 calendar days of purchase. Any certificates issued within this time will be voided. This does not affect your statutory rights.
No. Our courses require no previous experience or qualifications. Marketers working in large corporations and marketers working in startups will equally benefit.
It takes approximately 1.5-3 hours to study the entire course and explore the supplementary materials. We recommend that you break your studying into small chunks to help maximise your retention.
About PECR
The Privacy and Electronic Communications Regulations (PECR) sit alongside the Data Protection Act and the UK GDPR. They give people specific privacy rights in relation to electronic communications.
The UK GDPR and EU GDPR covers the processing of all personal data, while PECR specifically covers communications data and direct marketing rules.
Yes if you market to or make a website that uses tracking technologies available to people within the UK. This could be as simple as making a website available to UK customers and adding Google Analytics to the website to track user behaviour.
This course is built for marketers. It’s packed with practical examples from brands big and small to help you understand the rules quickly. And unlike other courses, you won’t just gain knowledge of the PECR rules, you’ll also learn how to apply what you’ve just learned through the practical lessons.
Other courses
Join this course
Single Course
£26.50 per seat
Measured Collective Plus
- Access to all paid courses.
- Extended access, one annual payment.
- From £236 per team (includes 20 seats) – extra seats charged at £7.90 per year.
Want to license this course for your LMS? SCORM format is available. Connect with our sales team.
