Mailchimp is one most used email marketing tools, however concerns over how it processes personal information have been flagged by the Bavarian Data Protection Authority. We answer how marketers with EEA customers can be GDPR compliant when using Mailchimp.
A round-up of some of the most recent data privacy decisions led by data protection authorities in Europe. United Kingdom The High Court of England and Wales held that controllers and processors outside of the EU that nominate a representative under Article 27 GDPR cannot outsource liability for breaches of the GDPR. The representative can … Read more
A new contender for the most ironic PECR fine yet has entered the ring: The Information Commissioner’s Office (ICO), in the United Kingdom, has fined Yes Consumer Solutions Limited (YCSL) £170,000 for making 188,493 unsolicited direct marketing calls to customers registered with the Telephone Preference Service (TPS). The fine follows an assessment under the Privacy … Read more
There are two tiers of fine under the EU-GDPR & UK-GDPR. The tiers are based on the type of violation and the type of data processing concerned. Most organisations fall within the lower-level tier. How is the value of the fine decided? Supervisory authorities consider multiple factors when deciding on the value of the fine … Read more
Worried about being personally liable for 20 million euro fine? (errr, do you guys take card?) We’ve got good news, it’s highly unlikely, unless your side hustle is a one-employee Facebook clone. But it’s not totally straightforward. It is quite easy to find yourself liable for some smaller fines. So in this article we’ll explore … Read more
American Express have been fined £90,000 by the ICO for breaching PECR. If you’re sending emails to customers, this article is for you.
Tech company Apple has made a significant privacy update. Following the release of the latest software update, iOS 14.5, there are new features. These updates indicate the Apple is shifting to protect the privacy of their users and how advertising identifiers are being tracked. For marketers, advertisers, and developers, there will be changes to how … Read more
Google Recaptcha is a great tool for preventing spam and abuse of your website. It’s easy to integrate, effective and free. What’s not to like? Well, while this tool is great for preventing spam, it can create another set of problems for you in terms of GDPR compliance. In this article we will explore how … Read more
Thinking of switching to the new Google Analytics 4? Stay GDPR compliant by reading our short guide where we’ll outline the areas you should pay the most attention to when making the switch. Switching to Google Analytics 4 gives marketers & site managers a wide range benefits: Machine learning: access to automatic insights and improved … Read more
Over seven months, the ICO estimates that protein retailing e-commerce company Muscle Food sent 135,651,627 marketing emails and 6,354,426 marketing SMS messages without valid consent. The ICO have issued Muscle Foods Limited, trading as Muscle Food, a monetary penalty notice and enforcement notice imposing a fine of £50,000 for sending approximately 135,651,627 marketing emails and … Read more
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