Yesterday, Google issued an email out to all accounts who are using Google Ads about updates on GDPR compliance. Here’s the simple explanation and what it means to marketers. What did the email say? The August 2020 email said that Google will be moving to Standard Contractual Clauses (SCCs) when moving online advertising and measurement … Read more
On the 4th March 2020 the ICO reported that they will fine Hong-Kong based airline Cathay Pacific £500,000 for failing to protect customer’s personal data – under the data protection act. The ruling is the result of an investigation by the ICO into Cathay Pacific following a high-profile data-breach which exposed the personal details of … Read more
Many questions are beginning to emerge as we start to absorb the scale of the Coronavirus outbreak. It’s clearly much bigger than many of us imagined, and certainly not just something that is limited to China – a naive assumption you may remember from January. As the pressure builds on our health systems, those who … Read more
To ensure your email marketing stays effective, you need a tidy, clean and fresh subscriber database. The quality of subscriber data decays fast but by following some best practices you can keep your list in good condition. But firstly, what do we mean by subscriber data? To be clear we’re talking about your list of … Read more
