Why your cookie banner is probably breaking the law and what you should do about it

Is your cookie banner breaking the law? Probably. Most website owners will remember the rush many years ago, to comply with the “EU Cookie Law”. The original 2011 directive made cookie notices a part of internet life. But it didn’t really do much for people’s privacy. Compliance was at best — patchy. Some of us … Read more

Security firm fined under GDPR after employee used WhatsApp to transfer personal information

WhatsApp on Phone

On the 10th July 2020, the AEPD – Spain’s data protection authority initiated a sanctioning procedure to fine the Barcelona Airport Security Guard Association (AVSAB) under the GDPR. The case found that a member of the AVSAB security group had used WhatsApp to send messages to private phone numbers containing personal information about employees.  The … Read more

Spanish Data Authority (AEPD) fines e-commerce website €3,000 for unlawful cookie practices

Phone & Earphones

On 6 August 2020, the AEPD (Spain’s data authority) decided to fine Grow Beats SL, an e-commerce company that targets a young audience to sell audio equipment like earphones and speakers, €3,000 for unlawful cookie practices. The fine relates to their unlawful use of cookies on the website. Specifically, that there mechanism was established to … Read more

What Google’s GDPR update means for Google Ad accounts

Google Logo

Yesterday, Google issued an email out to all accounts who are using Google Ads about updates on GDPR compliance. Here’s the simple explanation and what it means to marketers. What did the email say? The August 2020 email said that Google will be moving to Standard Contractual Clauses (SCCs) when moving online advertising and measurement … Read more

ICO Fine Cathay Pacific £500,000 for failing to protect customers’ data

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On the 4th March 2020 the ICO reported that they will fine Hong-Kong based airline Cathay Pacific £500,000 for failing to protect customer’s personal data – under the data protection act.  The ruling is the result of an investigation by the ICO into Cathay Pacific following a high-profile data-breach which exposed the personal details of … Read more

Maintaining Your Email Marketing Database: 4 Tips

To ensure your email marketing stays effective, you need a tidy, clean and fresh subscriber database. The quality of subscriber data decays fast but by following some best practices you can keep your list in good condition. But firstly, what do we mean by subscriber data? To be clear we’re talking about your list of … Read more