Marketers should be aware that using these tools and their features can cause a legal compliance headache when it comes to data privacy laws like GDPR because of the sheer volume of personal data and data transfers required to make these campaigns work.
GDPR might not be everyone’s favourite topic but it is important. With financial penalties for non-compliance soaring over the last few years, there’s never been a more appropriate time to review your current training programme or to put one in place.
For companies that breach the GDPR this means they can be liable for a financial penalty paid to the Supervisory Authority and individual compensation for claims brought by individuals directly or through the courts.
The UK government recently published the outcome of their consultation on the Data Reform Bill (now known as the Data Protection and Digital Information Bill) – a collection of sweeping policy changes “designed to make the UK the best place for businesses and scientific institutes to undertake data-driven activity”.
This case tells us that it is important to continually review the potential impact of human error or technical error on your direct marketing campaigns.
UK GDPR and EU GDPR have introduced some stiff penalties for poor data protection practices.
The ICO’s recent enforcement action against Virgin Media shows us that some marketers are still failing to understand the ICO’s guidance on PECR.
A critical vulnerability has been discovered in Log4j 2, an open-source Java package used on Apache servers to enable an activity log in many popular applications.
Google Forms can be GDPR compliant, but only if a number of GDPR compliant procedures are put in place.
To comply with UK GDPR and EU GDPR it is necessary to understand the definition of personal data under GDPR.
