The ICO have fined Royal Mail £20,000 for their recent email marketing gaffe, which led to over 213,000 customers who had not consented to marketing communications – receiving promotional emails for their commemorative ‘War of the Roses’ collectable stamp set. Unusually this case did not begin with a series of complaints to the ICO from … Read more
Knowing how people found your business and where high quality customers were sourced from is vital for any marketing strategy. Ad blockers or users opting out of tracking can prevent attribution – here’s how to account for it in your marketing funnel.
Mailchimp is one most used email marketing tools, however concerns over how it processes personal information have been flagged by the Bavarian Data Protection Authority. We answer how marketers with EEA customers can be GDPR compliant when using Mailchimp.
American Express have been fined £90,000 by the ICO for breaching PECR. If you’re sending emails to customers, this article is for you.
Tech company Apple has made a significant privacy update. Following the release of the latest software update, iOS 14.5, there are new features. These updates indicate the Apple is shifting to protect the privacy of their users and how advertising identifiers are being tracked. For marketers, advertisers, and developers, there will be changes to how … Read more
Thinking of switching to the new Google Analytics 4? Stay GDPR compliant by reading our short guide where we’ll outline the areas you should pay the most attention to when making the switch. Switching to Google Analytics 4 gives marketers & site managers a wide range benefits: Machine learning: access to automatic insights and improved … Read more
To ensure your email marketing stays effective, you need a tidy, clean and fresh subscriber database. The quality of subscriber data decays fast but by following some best practices you can keep your list in good condition. But firstly, what do we mean by subscriber data? To be clear we’re talking about your list of … Read more
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