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Royal Mail fined £20,000 under PECR for marketing automation gone wrong

Royal Mail Post Box with PECR Fine illustration on top

The ICO have fined Royal Mail £20,000 for their recent email marketing gaffe, which led to over 213,000 customers who had not consented to marketing communications – receiving promotional emails for their commemorative ‘War of the Roses’ collectable stamp set. Unusually this case did not begin with a series of complaints to the ICO from … Read more

GDPR & Google Analytics 4: What you need to know

Google Analytics on a Laptop

Thinking of switching to the new Google Analytics 4? Stay GDPR compliant by reading our short guide where we’ll outline the areas you should pay the most attention to when making the switch. Switching to Google Analytics 4 gives marketers & site managers a wide range benefits: Machine learning: access to automatic insights and improved … Read more