Royal Mail fined £20,000 under PECR for marketing automation gone wrong
This case tells us that it is important to continually review the potential impact of human error or technical error on your direct marketing campaigns.
Are you part of yet another “data-driven” marketing team?. Explore the intersection of marketing and data protection with us. Our articles cover compliant marketing practices, balancing personalisation with privacy, and strategies for ethical data use in your marketing campaigns.
This case tells us that it is important to continually review the potential impact of human error or technical error on your direct marketing campaigns.
Switching to Google Analytics 4 gives marketers & site managers a wide range benefits.