The ICO have fined Royal Mail £20,000 for their recent email marketing gaffe, which led to over 213,000 customers who had not consented to marketing communications – receiving promotional emails for their commemorative ‘War of the Roses’ collectable stamp set. Unusually this case did not begin with a series of complaints to the ICO from … Read more
Thinking of switching to the new Google Analytics 4? Stay GDPR compliant by reading our short guide where we’ll outline the areas you should pay the most attention to when making the switch. Switching to Google Analytics 4 gives marketers & site managers a wide range benefits: Machine learning: access to automatic insights and improved … Read more
To ensure your email marketing stays effective, you need a tidy, clean and fresh subscriber database. The quality of subscriber data decays fast but by following some best practices you can keep your list in good condition. But firstly, what do we mean by subscriber data? To be clear we’re talking about your list of … Read more
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