What do Apple’s new privacy changes mean for marketers and advertisers?

Tech company Apple has made a significant privacy update. Following the release of the latest software update, iOS 14.5, there are new features. These updates indicate the Apple is shifting to protect the privacy of their users and how advertising identifiers are being tracked. For marketers, advertisers, and developers, there will be changes to how … Read more

GDPR & Google Analytics 4: What you need to know

Thinking of switching to the new Google Analytics 4? Stay GDPR compliant by reading our short guide where we’ll outline the areas you should pay the most attention to when making the switch. Switching to Google Analytics 4 gives marketers & site managers a wide range benefits: Machine learning: access to automatic insights and improved … Read more

Maintaining Your Email Marketing Database: 4 Tips

To ensure your email marketing stays effective, you need a tidy, clean and fresh subscriber database. The quality of subscriber data decays fast but by following some best practices you can keep your list in good condition. But firstly, what do we mean by subscriber data? To be clear we’re talking about your list of … Read more

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