What do Apple’s new privacy changes mean for marketers and advertisers?

Tech company Apple has made a significant privacy update. Following the release of the latest software update, iOS 14.5, there are new features. These updates indicate the Apple is shifting to protect the privacy of their users and how advertising identifiers are being tracked. For marketers, advertisers, and developers, there will be changes to how … Read more

How do I delete customer data?

You’ve set up all your data and privacy policies, but actually putting them into practice is a different story. Managing customer data or a customer profile doesn’t have to be hard, there are simple ways to handle GDPR customer removal requests. Here I’ll outline what to do in two sections: before and after a customer … Read more

What Google’s GDPR update means for Google Ad accounts

Google Logo

Yesterday, Google issued an email out to all accounts who are using Google Ads about updates on GDPR compliance. Here’s the simple explanation and what it means to marketers. What did the email say? The August 2020 email said that Google will be moving to Standard Contractual Clauses (SCCs) when moving online advertising and measurement … Read more