Scott Dooley

Scott Dooley is a seasoned entrepreneur and data protection expert with over 15 years of experience in the tech industry. As the founder of Measured Collective and Kahunam, Scott has dedicated his career to helping businesses navigate the complex landscape of data privacy and GDPR compliance. With a background in marketing and web development, Scott brings a unique perspective to data protection issues, understanding both the technical and business implications of privacy regulations. His expertise spans from cookie compliance to implementing privacy-by-design principles in software development. Scott is passionate about demystifying GDPR and making data protection accessible to businesses of all sizes. Through his blog, he shares practical insights, best practices, and the latest developments in data privacy law, helping readers stay informed and compliant in an ever-changing regulatory environment.

Royal Mail fined £20,000 under PECR for marketing automation gone wrong

March 27, 2025March 12, 2022 Scott Dooley

Royal Mail Post Box with PECR Fine illustration on top

This case tells us that it is important to continually review the potential impact of human error or technical error on your direct marketing campaigns.

What the marketing team at Virgin Media got wrong about PECR

March 27, 2025December 16, 2021 Scott Dooley

Picture of media screens with question mark overlay

The ICO’s recent enforcement action against Virgin Media shows us that some marketers are still failing to understand the ICO’s guidance on PECR.

Is Google Forms GDPR compliant?

March 27, 2025November 21, 2021 Scott Dooley

Google Forms can be GDPR compliant, but only if a number of GDPR compliant procedures are put in place.

GDPR: what counts as personal data?

March 27, 2025November 13, 2021 Scott Dooley

To comply with UK GDPR and EU GDPR it is necessary to understand the definition of personal data under GDPR.

GDPR & Google Workspace: How to stay compliant with GDPR

March 27, 2025September 28, 2021 Scott Dooley

Google Workplace Admin Panel - Legal and Compliance Settings

Using Google Workspace can help improve your productivity, but it can also easily turn into a GDPR nightmare if the data collected and stored within your products are allowed to get out of hand.

Facebook to update cookie consent controls on Facebook & Instagram in Europe

March 27, 2025September 24, 2021 Scott Dooley

Facebook announced via their newsroom on Thursday (23rd September 2021) that they will be changing their cookie consent controls within the European region for Facebook and Instagram users.

GDPR & Recaptcha: How to stay compliant with GDPR

March 27, 2025April 30, 2021 Scott Dooley

In this article we will explore how to stay compliant with GDPR and PECR when using ReCaptcha. We’ll start by exploring how ReCaptcha works and the types of data that it collects.

GDPR & Google Analytics 4: What you need to know

March 27, 2025April 9, 2021 Scott Dooley

Switching to Google Analytics 4 gives marketers & site managers a wide range benefits.

Do you need a GDPR Representative in the EU?

March 11, 2022September 24, 2020 Scott Dooley

EU Flag with Star Missing to represent Brexit UK Withdrawal

By the time the UK left the EU on the 1st January 2020, the European Union’s GDPR rules and been written into UK law under the Data Protection Act. The rules have stayed almost identical to the original EU GDPR text, with the exception of some local previsions relating to enforcement and action, and the …

The most common cookie banner mistakes and how to fix them

August 18, 2024September 23, 2020 Scott Dooley

Funny cookie banner diagram showing bad practices and dark patterns

Is your cookie banner breaking the law? Probably. Most website owners will remember the rush many years ago, to comply with the “EU Cookie Law”. The original 2011 directive made cookie notices a part of internet life. But it didn’t really do much for people’s privacy. Compliance was at best — patchy. Some of us …

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