PECR & ePrivacy for Marketers

Learn how to comply with the Privacy and Electronic Communications Regulations and the incoming ePrivacy regulation.

This PECR training is recommended for those working in marketing, advertising, sales or website maintenance.  

The content is relevant to any company marketing to UK-based customers, or making a website/app available to UK-based visitors.

3-5 hours // 100% online
PECR (🇬🇧) ∘ ePrivacy (🇪🇺)

Learning with us

What you’ll learn…

  • Where PECR applies and how it fits into the wider data law landscape in the UK and EEA.
  • The rules PECR applies to direct marketing – b2b and b2c.
    • Phone, email & SMS.
  • How PECR affects the use of cookies and other tracking technologies.
  • How to prepare PECR compliant marketing lists and CRM records.
  • How courts and regulators like the ICO enforce and handle breaches of PECR.
  • How to apply PECR in your day-to-day marketing or sales tasks.


Privacy and Electronic Communications Regulations 2019
Applies in: UK 🇬🇧

Current UK regulation that provides rules on direct marketing and the use of tracking technologies like cookies. This course will focus on the most recent version of PECR.


Privacy and Electronic Communications Directive 2002/58/EC
Applies in: EEA 🇪🇺

EU directive that provides rules on direct marketing and the use of tracking technologies like cookies. This course will cover what we can expect from the incoming update to ePrivacy based on current drafts.

Course content


There is no prerequisite for this PECR training. A basic understanding of GDPR will help but is not required as detailed explanations of key concepts will be provided.

What do I need for this course?

This course is 100% online. You will need a computer and a stable internet connection to access the video lessons.

Section 1: What is PECR?


  • Introduction
    • What is PECR?
    • Pop quiz 1
  • Key concepts & definitions
  • Legal jurisdiction
  • Penalties & enforcement
    • Pop quiz 2
  • PECR for EEA citizens
  • End of Section 1 quiz

What you’ll learn

This online course kicks off with the basics to help you build up a background on PECR and how it relates to GDPR.

Then we’ll dive into where PECR came from, some of the key concepts you need to know to make sense of the rules and how PECR applies across the UK & EEA.

Section 2: PECR In-depth


  • Introduction to PECR and marketing
  • Direct marketing 
    • Introduction to direct marketing
    • Calls for marketing
    • Pop quiz 3
    • Texts and emails for marketing
    • Mail for marketing
    • Fax for marketing
    • Bought or “third party” marketing lists
    • Pop quiz 4
  • Cookies & similar tracking technology
  • Case study
    • AMEX: PECR email campaign breach
  • End of Section 2 quiz

What you’ll learn

In this section we’ll go through the PECR rules on direct marketing, marketing lists, and cookies in-depth. 

By the end of this section you’ll be equipped with the essential PECR knowledge required to fulfil your role.

Section 3: PECR in-practice for marketers


  • Introduction to PECR for marketers B2B & B2C 
  • In practice: Direct marketing
    • Consent
    • Email
    • SMS
    • Telephone
    • Direct mail & fax
    • Direct marketing summary
  • Soft opt-in
  • Opt-out
  • In practice: cookies & tracking technologies
    • Introduction to cookies
    • Running a PECR audit on your use of cookies
    • Cookie audit template
  • Applying PECR to website or apps 
    • Cookie consent mechanism
    • Cookie policy
  • Applying PECR to future technologies (Optional)
  • In-practice: Marketing lists (Optional)
  • In-practice: CRM
    • Applying PECR to your CRM
    • Communicating to customers about PECR
  • End of Section 3 quiz

What you’ll learn

In this section you’ll learn how to apply the PECR rules in your day-to-day work through our practical lessons packed with examples.

For example you’ll learn how to apply PECR when sending direct marketing campaigns by email, text and phone, and how to setup cookies and other tracking technologies, like Facebook Pixel in a PECR compliant manner on your website.

Section 4: ePrivacy (Optional)


  • ePrivacy: What’s coming next and what action to take

What you’ll learn

In this section you’ll learn what we know so far about the incoming ePrivacy regulation. You’ll get a feel for what changes may be required to your marketing practices if you are marketing to customers within the EEA. You’ll also learn where to look to keep yourself up to date.

What’s included:


  • Distraction-free online learning platform
  • Quizzes, template downloads & reference checklists on PECR


  • Access to all course material updates and enhancements for the length of your access period
  • Alerts about how changes to PECR & ePrivacy may impact your organisation for the length of your access period


  • Certificate on completion – to share on your LinkedIn profile 🎉 (trust us, it’s really pretty, you might even want to put it on your mantelpiece)

Key outcomes

You’ll learn how to improve your PECR compliance and gain confidence when…

Using cookies and tracking technologies like Google Analytics on your website

Collecting new contacts for your email mailing list

Sending direct marketing communications to b2c contacts

Sending direct marketing communications to b2b contacts

Starting and managing sales campaigns by phone

Managing opt-out/opt-in for your CRM contacts

Applying soft-opt in to grow your list without the need for GDPR level consent

expand lines

Purchasing and using third party marketing lists

Why learn about PECR & ePrivacy?

  • Reduce your risk of financial penalties and prosecution for non-compliance
  • Delight your customers with better respect for their privacy and preferences
  • Grow your skill set and career options
  • Feel confident sending campaigns live and enriching your data strategy
  • Save yourself the pain of having to throw away a list of marketing contacts, just because somebody in the team didn’t fully understand the rules
  • Future-proof your marketing work against upcoming legislation changes

Join this course

Single course

Access to this course only. Includes 6 months of course updates and email alerts.

6 months access

You can add more seats in the next step.


Unlimited access to all courses and updates for the length of your subscription. Includes email alerts covering GDPR, PECR, CCPA and more so you always stay up to date. Cancel anytime.

About PECR

What is PECR?

The Privacy and Electronic Communications Regulations (PECR) sit alongside the Data Protection Act and the UK GDPR. They give people specific privacy rights in relation to electronic communications.

What is the difference between PECR and GDPR?

The UK GDPR and EU GDPR covers the processing of all personal data, while PECR specifically covers communications data and direct marketing rules.

Does PECR apply to non-UK companies?

Yes if you market to or make a website that uses tracking technologies available to people within the UK. This could be as simple as making a website available to UK customers and adding Google Analytics to the website to track user behaviour.

What makes Measured Collective PECR training different?

This course is built for marketers. It’s packed with practical examples from brands big and small to help you understand the rules quickly. And unlike other courses, you won’t just gain knowledge of the PECR rules, you’ll also learn how to apply what you’ve just learned through the practical lessons.


Want to take this a bit further?

Would you like to bring this training in-house? Follow it through live with an expert? Or, get us to customise the content to your specific needs? 

Anything is possible, just speak to our team. 

You may even want to create an entire 3 day data privacy law festival, with live performances, circus acts and elaborate catering? – well as long as you take responsibility for selling the tickets, count us in. 

Whatever you’re thinking, elaborate or not – speak with our friendly sales team to make it all happen.