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PECR for Marketers Online Course

Learn how to comply with PECR (Privacy and Electronic Communications Regulations) and the incoming ePrivacy regulation.

This PECR training is recommended for those working in marketing, advertising, sales or website maintenance.  

The content is relevant to any company marketing to UK-based customers, or making a website/app available to UK-based visitors.

2-4 hours // 100% online
PECR (🇬🇧) ∘ ePrivacy (🇪🇺)

Interactive

Nobody wants to be lectured to. Learners get the knowledge they need through concise and engaging videos. Then, they apply what they’ve learnt through situational questions.

Ticks every box

Aligns with the ICO’s accountability guidelines for training.

Up to date

Our team regularly reviews the latest developments in data privacy law. We build this knowledge into regular course updates and email alerts so you can stay ahead.

Learning with us

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How much will getting it wrong cost you?

Fines

Non-compliance with communications laws like PECR can be costly. Under PECR, a fine can be issued of up to £500,000 for non-compliance. It is expected that this will soon be raised to £17.5million or 4% of worldwide annual turnover under the UK government’s latest proposals to bring PECR fines in line with the UK GDPR.

Most fines fall down to human error. Often a result of a misunderstanding or simply forgetting how the rules work. Effective training can greatly reduce this risk.

  • Investigations
  • Personal liability
  • Reputation damage
  • Losing out on investment
  • Failing supplier due-dil
  • Ethics and moral compass
  • Data deletion orders

We know what it feels like to worry you’re not doing the right thing
That’s why we set out to make the best data privacy training on the market

What you’ll learn…

  • Where PECR applies and how it fits into the wider data law landscape in the UK and EEA.
  • The rules PECR applies to direct marketing – b2b and b2c.
    • Phone, email & SMS.
  • How PECR affects the use of cookies and other tracking technologies.
  • How to prepare PECR compliant marketing lists and CRM records.
  • How courts and regulators like the ICO enforce and handle breaches of PECR.
  • How to apply PECR in your day-to-day marketing or sales tasks.

PECR

Privacy and Electronic Communications Regulations 2019
Applies in: UK 🇬🇧

Current UK regulation that provides rules on direct marketing and the use of tracking technologies like cookies. This course will focus on the most recent version of PECR.

ePrivacy

Privacy and Electronic Communications Directive 2002/58/EC
Applies in: EEA 🇪🇺

EU directive that provides rules on direct marketing and the use of tracking technologies like cookies. This course will cover what we can expect from the incoming update to ePrivacy based on current drafts.

Course content

Prerequisites

There is no prerequisite for this PECR training. A basic understanding of GDPR will help but is not required as detailed explanations of key concepts will be provided.

What do I need for this course?

This course is 100% online. You will need a computer and a stable internet connection to access the video lessons.

PECR Course Preview

Section 1: What is PECR?

Lessons

  • Introduction
    • What is PECR?
    • Pop quiz 1
  • Key concepts & definitions
  • Legal jurisdiction
  • Penalties & enforcement
    • Pop quiz 2
  • PECR for EEA citizens
  • End of Section 1 quiz

What you’ll learn

This online course kicks off with the basics to help you build up a background on PECR and how it relates to GDPR.

Then we’ll dive into where PECR came from, some of the key concepts you need to know to make sense of the rules and how PECR applies across the UK & EEA.

How good is your current knowledge?

Section 2: PECR In-depth

Lessons

  • Introduction to PECR and marketing
  • Direct marketing
    • Introduction to direct marketing
    • Calls for marketing
    • Pop quiz 3
    • Texts and emails for marketing
    • Mail for marketing
    • Fax for marketing
    • Bought or “third party” marketing lists
    • Pop quiz 4
  • Cookies & similar tracking technology
  • Case study
    • AMEX: PECR email campaign breach
  • End of Section 2 quiz

What you’ll learn

In this section we’ll go through the PECR rules on direct marketing, marketing lists, and cookies in-depth. 

By the end of this section you’ll be equipped with the essential PECR knowledge required to fulfil your role.

How good is your current knowledge?

Section 3: PECR in-practice for marketers

Lessons

  • Introduction to PECR for marketers B2B & B2C 
  • In practice: Direct marketing
    • Consent
    • Email
    • SMS
    • Telephone
    • Direct mail & fax
    • Direct marketing summary
  • Soft opt-in
  • Opt-out
  • In practice: cookies & tracking technologies
    • Introduction to cookies
    • Running a PECR audit on your use of cookies
    • Cookie audit template
  • Applying PECR to website or apps
    • Cookie consent mechanism
    • Cookie policy
  • Applying PECR to future technologies (Optional)
  • In-practice: Marketing lists (Optional)
  • In-practice: CRM
    • Applying PECR to your CRM
    • Communicating to customers about PECR
  • End of Section 3 quiz

What you’ll learn

In this section you’ll learn how to apply the PECR rules in your day-to-day work through our practical lessons packed with examples.

For example you’ll learn how to apply PECR when sending direct marketing campaigns by email, text and phone, and how to setup cookies and other tracking technologies, like Facebook Pixel in a PECR compliant manner on your website.

How good is your current knowledge?

Section 4: ePrivacy (Optional)

Lessons

  • ePrivacy: What’s coming next and what action to take

What you’ll learn

In this section you’ll learn what we know so far about the incoming ePrivacy regulation. You’ll get a feel for what changes may be required to your marketing practices if you are marketing to customers within the EEA. You’ll also learn where to look to keep yourself up to date.

How it works

Step 1

Buy course seats

Purchase online using your credit or debit card, or via BACS. Our onboarding team will be in touch to help you invite staff members to take up their seats. They’ll receive an invite by email. For more than 10 seats, please get in touch for bulk pricing.

Step 2

Start learning

Each team member will have access to the learning materials, interactive assessments and quizzes. On completion of the course team members will be issued with a certificate.

Step 3

Keep ahead

You will receive periodic updates by email covering changes to PECR, enforcement cases and what they mean for your compliance efforts. We’ll also let you know when the course is updated and new modules go live.

What’s included:

Training

  • Distraction-free online learning platform
  • Quizzes, template downloads & reference checklists on PECR

Updates

  • Access to all course material updates and enhancements for the length of your access period
  • Alerts about how changes to PECR & ePrivacy may impact your organisation for the length of your access period

Certification

  • Certificate on completion – to share on your LinkedIn profile 🎉 (trust us, it’s really pretty, you might even want to put it on your mantelpiece)

Key outcomes

You’ll learn how to improve your PECR compliance and gain confidence when…

Using cookies and tracking technologies like Google Analytics on your website

Collecting new contacts for your email mailing list

Sending direct marketing communications to b2c contacts

Sending direct marketing communications to b2b contacts

Starting and managing sales campaigns by phone

Managing opt-out/opt-in for your CRM contacts

Applying soft-opt in to grow your list without the need for GDPR level consent

expand lines

Purchasing and using third party marketing lists

Why learn about PECR & ePrivacy?

  • Reduce your risk of financial penalties and prosecution for non-compliance
  • Delight your customers with better respect for their privacy and preferences
  • Grow your skill set and career options
  • Feel confident sending campaigns live and enriching your data strategy
  • Save yourself the pain of having to throw away a list of marketing contacts, just because somebody in the team didn’t fully understand the rules
  • Future-proof your marketing work against upcoming legislation changes

What people who have taken the course say

“Clear and well explained”
⭐⭐⭐⭐⭐

M Lewis

Director, Clarity in Marketing

Join this course

Single course

Access to this course only. Includes 6 months of course updates and email alerts.

6 months access

You can add more seats in the next step.

Measured Collective Unlimited

Unlimited access to all courses and updates for the length of your subscription. Includes email alerts covering GDPR, PECR, CCPA and more so you always stay up to date. Cancel anytime.

Annual

Request a quote for a bigger team ➔

About PECR

What is PECR?

The Privacy and Electronic Communications Regulations (PECR) sit alongside the Data Protection Act and the UK GDPR. They give people specific privacy rights in relation to electronic communications.

What is the difference between PECR and GDPR?

The UK GDPR and EU GDPR covers the processing of all personal data, while PECR specifically covers communications data and direct marketing rules.

Does PECR apply to non-UK companies?

Yes if you market to or make a website that uses tracking technologies available to people within the UK. This could be as simple as making a website available to UK customers and adding Google Analytics to the website to track user behaviour.

What makes Measured Collective PECR training different?

This course is built for marketers. It’s packed with practical examples from brands big and small to help you understand the rules quickly. And unlike other courses, you won’t just gain knowledge of the PECR rules, you’ll also learn how to apply what you’ve just learned through the practical lessons.

FAQs

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