Don’t worry this collective isn’t a cult.
Our mission is to make ethical marketing just marketing.
We’re no Zuckerberg. We’re a group of marketers hellbent on fixing the growing distrust between customers and the companies that misuse their data.
The problem isn’t a lack of talent or lawyers.
It’s the confusing legal terms, the rules that change too fast, and the pressure for marketers to deliver results in less and less time. We’re here to close the knowledge gap, help you avoid fines, and support you in making better marketing decisions that respect your customer’s privacy and still get results.
We’re glad you found us. It means you believe in this mission too.
Scott Dooley, Co-founder
Scott’s expertise saw him grow one of the largest tech communities in London, advocating for user’s privacy and stronger data protection practices.
He has been featured by Entrepreneurial Scotland, is an IBM Certified Data Science Professional, and leads talks on compliance.
Tiffany Vitti, Co-founder
Tiffany cut her teeth in advertising, working for one of the largest agencies in the world before moving into marketing for the tech start-up world.
She is a member of the Open Data Charter, been featured on Ada’s List, and regularly writes about tech and data protection.
“We were tired of witnessing a reckless, take-it-all, store-it-all approach to customer’s data. It’s time to end whispers about the wrong way marketers handle data. It’s time to start conversations on how we can better protect customers, be ethical, responsible, and proud of our work.”
Scott and Tiffany, on why they created Measured Collective.