Are you part of yet another “data-driven” marketing team?. Explore the intersection of marketing and data protection with us. Our articles cover compliant marketing practices, balancing personalisation with privacy, and strategies for ethical data use in your marketing campaigns.
The ICO have fined Royal Mail £20,000 for their recent email marketing gaffe, which led to over 213,000 customers who had not consented to marketing communications – receiving promotional emails for their commemorative ‘War of the Roses’ collectable stamp set. Unusually this case did not begin with a series of complaints to the ICO from …
Thinking of switching to the new Google Analytics 4? Stay GDPR compliant by reading our short guide where we’ll outline the areas you should pay the most attention to when making the switch. Switching to Google Analytics 4 gives marketers & site managers a wide range benefits: Machine learning: access to automatic insights and improved …
