PECR & ePrivacy for Marketers
Learn how to comply with PECR (Privacy and Electronic Communications Regulations) and the incoming ePrivacy regulation. Recommended for those working in marketing, advertising, sales or website maintenance.
Content applies to any company marketing to UK customers or making websites/apps available to UK visitors. This course is built for marketers and packed with practical examples from brands big and small to help you understand the rules quickly.
The course takes approximately 1-1.5 hours and covers PECR (UK) and ePrivacy (EU) regulations with a certificate on completion.
Already completed GDPR training? This course builds on that foundation with marketing-specific privacy rules.
Why learn about PECR and ePrivacy?
- Reduce your risk of financial penalties and prosecution for non-compliance
- Improve customer satisfaction through better respect for their privacy
- Grow your skill set and career opportunities
- Feel confident deploying marketing campaigns that are compliant
- Avoid discarding marketing contact lists due to compliance errors
- Future-proof your marketing work against upcoming ePrivacy legislation
Course features
Engaging
Nobody wants to be lectured to. Learners get the knowledge they need through concise and engaging videos. Then, they apply what they've learnt through situational questions.
Ticks every box
Aligns with the ICO's accountability guidelines for data protection training.
Kept up to date
Our team regularly reviews the latest developments in data protection law. We build this knowledge into course updates and email alerts so you can keep ahead.
Thorough
Eliminates knowledge gaps with practical application examples. Built for marketers with real-world scenarios from brands big and small.
Learning with us
Course information
Learning outcomes
- Use cookies and tracking technologies like Google Analytics compliantly
- Collect new contacts for email mailing lists the right way
- Send direct marketing to B2C and B2B contacts legally
- Start and manage phone sales campaigns within PECR rules
- Manage opt-out/opt-in for CRM contacts effectively
- Apply soft opt-in to grow marketing lists
- Purchase and use third-party marketing lists compliantly
This course is recommended for
All staff working in marketing, advertising, sales or website maintenance. Content applies to any company marketing to UK customers or making websites/apps available to UK visitors.
Prerequisites
None required. A basic understanding of GDPR is helpful but not required.
What do I need for this course?
This course is 100% online and delivered through our online learning platform. Organisations can also access this content via their own LMS on request (different pricing and licensing terms will apply).
Course content
In this module we'll introduce PECR and cover the key concepts and definitions you need to know. We'll look at legal jurisdiction, penalties and enforcement, and how PECR applies to EEA citizens.
Lessons
- Introduction to PECR
- Pop quiz 1
- Key concepts & definitions
- Legal jurisdiction
- Penalties & enforcement (Pop quiz 2)
- PECR for EEA citizens
- End of Section 1 quiz
In this module we'll take a deeper look at PECR and marketing. We'll cover direct marketing across all channels including calls, texts, emails, mail and fax. We'll also look at third-party marketing lists and cookies & tracking technology.
Lessons
- Introduction to PECR and marketing
- Direct marketing (calls, texts, emails, mail, fax)
- Third-party marketing lists
- Cookies & tracking technology
- Case study: AMEX PECR email breach
- End of Section 2 quiz
In this module we'll apply PECR rules to real marketing scenarios. We'll cover B2B and B2C direct marketing, consent management, soft opt-in strategy, cookies implementation, and CRM application.
Lessons
- B2B & B2C direct marketing application
- Consent, email, SMS, telephone, direct mail, fax
- Soft opt-in strategy
- Opt-out management
- Cookies and tracking technologies setup
- Website and app implementation
- Future technologies (optional)
- Marketing lists management (optional)
- CRM application
- End of Section 3 quiz
In this optional module we'll look at what's coming next with ePrivacy regulation. We'll cover action steps for EEA compliance and resources for staying informed.
Lessons
- What's coming next
- Action steps for EEA compliance
- Resources for staying informed
How it works
Buy course seats
Purchase online using your credit or debit card, after payment you'll be able to invite team members to the learning platform. They'll receive an invite to join and get started by email.
Start learning
Each team member will have access to the learning materials, interactive assessments and quizzes. On completion of the course team members will be issued with a certificate.
Keep ahead
Look out for periodic updates by email covering changes to PECR, enforcement cases and what they mean for your marketing compliance efforts.
What's included
Training
- Distraction-free online learning platform
- Mini quizzes, templates & end of course assessment
Updates
- Access to all course material updates and enhancements for the length of your access period
- Alerts about how changes to PECR may impact your organisation
Certification
- Certificate on completion
Course FAQs
Yes, on completion of the course you will be issued with a digital certificate. It will be issued by our team shortly after completion of Sections 1-3 of the course including the end of course quiz. You can add this to your LinkedIn profile.
No. This course requires no previous experience or qualifications. A basic understanding of GDPR is helpful but not required.
Yes, the course content will be available immediately.
Yes. You can buy multiple seats using our teams feature. Simply state a team name, for example "ABC Marketing Team", then select the number of seats required. Next indicate whether you will be taking a seat yourself, or simply will be the administration contact for the purchase.
Yes, you can cancel your order for a full refund within 14 calendar days of purchase. Any certificates issued within this time will be voided. This does not affect your statutory rights.
The course takes approximately 1.5-3 hours for the full course and supplementary materials. Breaking study into small chunks maximizes retention.
Buy PECR & ePrivacy Course Now
Individual Seats
For individuals or small teams
£26.50 per seat
- Instant access to course
- Certificate on completion
- 6 months access
Measured Collective Plus
All courses, one subscription
£236 per year
- Access to all paid courses
- Includes 20 seats
- Extra seats at £7.90/year
- 12 months access + updates
SCORM Licensing for Enterprise
Host this course on your own LMS. Ideal for organisations training 100+ employees.
What's included
- SCORM 1.2 & SCORM 2004 packages
- 12-month renewable license
- Completion & quiz tracking
- Instant download after purchase
- Course updates included
Calculate your price
Volume pricing (graduated)
Each bracket is priced separately. The more users, the lower your effective rate.
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