PECR Archives - Measured Collective https://measuredcollective.com/category/pecr/ Thu, 09 Jul 2026 08:07:16 +0000 en-GB hourly 1 https://measuredcollective.com/wp-content/uploads/2023/05/cropped-mc-icon-1-120x120.png PECR Archives - Measured Collective https://measuredcollective.com/category/pecr/ 32 32 ICO fines Thermotech and Jacksons Marketing £370,000 for nuisance calls to TPS numbers https://measuredcollective.com/ico-fines-thermotech-and-jacksons-marketing-370000-for-nuisance-calls-to-tps-numbers/ Thu, 09 Jul 2026 08:06:36 +0000 https://measuredcollective.com/?p=14989 On 8 July 2026, the ICO fined Thermotech Wall and Loft Surveys Ltd £240,000 and Jacksons Marketing Ltd £130,000 after both companies made hundreds of thousands of unlawful live marketing calls to numbers registered with the Telephone Preference Service. The linked director Thomas Vickrage, from Bournemouth, was a director of TWLS and suspected of directing ...

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]]> When exactly can UK marketers use the soft opt-in? https://measuredcollective.com/when-can-uk-marketers-use-the-soft-opt-in/ Mon, 22 Jun 2026 06:18:35 +0000 https://measuredcollective.com/?p=14969 Unsolicited email and SMS to people based in the UK “individual subscribers” normally needs explicit consent under UK ePrivacy/PECR electronic mail marketing rules. Broadly speaking these rules define the need for consent, and UK GDPR then defines the quality of “consent” required. The rules can feel restrctives especially when compared to the freedoms enjoyed by ...

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]]> ICO fines Energy Prices Direct £160,000 for 700,000 unsolicited marketing calls https://measuredcollective.com/ico-fines-energy-prices-direct-160000-for-700000-unsolicited-marketing-calls/ Thu, 21 May 2026 07:15:46 +0000 https://measuredcollective.com/?p=14872 On 20 May 2026, the Information Commissioner’s Office said it had fined Energy Prices Direct Limited £160,000 after the company made more than 700,000 unsolicited marketing sales calls to numbers registered with the Telephone Preference Service and Corporate Telephone Preference Service. The calls ran between January 2024 and January 2025, triggered more than 30 complaints, ...

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]]> Why some UK news websites can now ask readers to accept cookies or pay https://measuredcollective.com/why-some-uk-news-websites-can-now-ask-readers-to-accept-cookies-or-pay/ Sun, 17 May 2026 06:49:01 +0000 https://measuredcollective.com/?p=14845 Why some UK publishers can now use consent-or-pay banners, what the ICO changed on 23 January 2025, and what managers need to prove before rolling out the same model.

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]]> ICO Updates Cookie Consent Rules Under the Data (Use and Access) Act — What Organisations Need to Do Now https://measuredcollective.com/ico-updates-cookie-consent-rules-under-the-data-use-and-access-act-what-organisations-need-to-do-now/ Sat, 04 Apr 2026 04:39:50 +0000 https://measuredcollective.com/ico-updates-cookie-consent-rules-under-the-data-use-and-access-act-what-organisations-need-to-do-now/ The Data (Use and Access) Act 2025 creates five new PECR cookie consent exemptions from February 2026. What your organisation must do now to comply.

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]]> £300,000 ICO Penalty for Illegal Automated Marketing Calls: Home Improvement Marketing Ltd Case Analysis https://measuredcollective.com/300000-ico-penalty-for-illegal-automated-marketing-calls-home-improvement-marketing/ Sat, 04 Oct 2025 15:52:35 +0000 https://wpstaging.measuredcollective.com/300000-ico-penalty-for-illegal-automated-marketing-calls-home-improvement-marketing-ltd-case-analysis/ The ICO fined Home Improvement Marketing Ltd £300,000 for making 2.4 million illegal automated marketing calls. Analysis of the penalty notice reveals deliberate evasion tactics, overseas operations, and critical lessons for businesses using automated calling systems.

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]]> Does WordPress Use Cookies? A Complete Guide to Cookie Compliance https://measuredcollective.com/does-wordpress-have-cookies/ Fri, 12 Apr 2024 04:41:44 +0000 https://wpstaging.measuredcollective.com/?p=12401 In light of data protection laws like GDPR and the ePrivacy Regulations (PECR) you may be concerned about whether your Wordpress website is placing cookies on your visitors devices - and whether you should be concerned about this.

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]]> Royal Mail fined £20,000 under PECR for marketing automation gone wrong https://measuredcollective.com/royal-mail-fined-20000-under-pecr-for-marketing-automation-gone-wrong/ Sat, 12 Mar 2022 19:07:46 +0000 https://wpstaging.measuredcollective.com/?p=10588 This case tells us that it is important to continually review the potential impact of human error or technical error on your direct marketing campaigns.

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]]> What the marketing team at Virgin Media got wrong about PECR https://measuredcollective.com/what-the-marketing-team-at-virgin-media-got-wrong-about-pecr/ Thu, 16 Dec 2021 13:13:55 +0000 https://wpstaging.measuredcollective.com/?p=10492 The ICO’s recent enforcement action against Virgin Media shows us that some marketers are still failing to understand the ICO’s guidance on PECR.

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]]> Facebook to update cookie consent controls on Facebook & Instagram in Europe https://measuredcollective.com/facebook-to-update-cookie-consent-controls-on-facebook-instagram-in-europe/ Fri, 24 Sep 2021 10:07:24 +0000 https://wpstaging.measuredcollective.com/?p=9383 Facebook announced via their newsroom on Thursday (23rd September 2021) that they will be changing their cookie consent controls within the European region for Facebook and Instagram users.

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]]> Most ironic PECR fine yet as firm selling nuisance call blocker fined under TPS rules https://measuredcollective.com/most-ironic-pecr-fine-yet-as-firm-selling-nuisance-call-blocker-fined-under-tps-rules/ Thu, 05 Aug 2021 14:39:51 +0000 https://wpstaging.measuredcollective.com/?p=8948 The Information Commissioner's Office (ICO), in the United Kingdom, has fined Yes Consumer Solutions Limited (YCSL) £170,000 for making 188,493 unsolicited direct marketing calls to customers registered with the Telephone Preference Service (TPS).

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]]> GDPR & Google Analytics 4: What you need to know https://measuredcollective.com/gdpr-google-analytics-4-what-you-need-to-know/ Fri, 09 Apr 2021 09:38:33 +0000 https://wpstaging.measuredcollective.com/?p=7625 Switching to Google Analytics 4 gives marketers & site managers a wide range benefits.

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]]> ICO fines protein e-commerce company Muscle Foods Limited for sending millions of marketing messages without valid consent https://measuredcollective.com/ico-fines-muscle-foods-limited/ Tue, 06 Apr 2021 08:50:26 +0000 https://wpstaging.measuredcollective.com/?p=7552 The ICO’s investigation found that Muscle Food’s had contravened Regulation 22 of PECR.

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]]> ICO fines “Digital Growth Experts Ltd” £60,000 for sending thousands of nuisance marketing texts during coronavirus pandemic https://measuredcollective.com/ico-fines-digital-growth-experts-ltd-60000-for-sending-thousands-of-nuisance-marketing-texts-during-coronavirus-pandemic/ Mon, 28 Sep 2020 10:28:32 +0000 https://wpstaging.measuredcollective.com/?p=6876 During their investigation the ICO found that Digital Growth Experts Ltd had breached regulations 22 and 23 of PECR. 

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