Marketing Archives - Measured Collective https://measuredcollective.com/category/marketing/ Tue, 14 Oct 2025 19:04:11 +0000 en-GB hourly 1 https://measuredcollective.com/wp-content/uploads/2023/05/cropped-mc-icon-1-120x120.png Marketing Archives - Measured Collective https://measuredcollective.com/category/marketing/ 32 32 Royal Mail fined £20,000 under PECR for marketing automation gone wrong https://measuredcollective.com/royal-mail-fined-20000-under-pecr-for-marketing-automation-gone-wrong/ Sat, 12 Mar 2022 19:07:46 +0000 https://wpstaging.measuredcollective.com/?p=10588 This case tells us that it is important to continually review the potential impact of human error or technical error on your direct marketing campaigns.

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]]> GDPR & Google Analytics 4: What you need to know https://measuredcollective.com/gdpr-google-analytics-4-what-you-need-to-know/ Fri, 09 Apr 2021 09:38:33 +0000 https://wpstaging.measuredcollective.com/?p=7625 Switching to Google Analytics 4 gives marketers & site managers a wide range benefits.

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